Sinal: white-label websites for construction and renovation companies
Sinal · white-label sites for construction

Your clients build better
than they look online

So homeowners don't call, or call only to ask the price, or hire whoever looks more solid. We build the site under your brand, so they can check your client before calling.

White-label website design for agencies with construction clients

Email us
Sound like your clients?

Different symptoms, one cause

Homeowners can't check the company before calling: no projects with timelines, no contract terms, no reviews, no faces. That's what we fix.

01

They call to ask the price, then vanish

The site showed nothing but a price. A call was their last way to learn anything.

02

They don't call at all

It all runs on word of mouth. New homeowners can't find the company or don't trust an Instagram page.

03

They hire builders who do worse work

But those builders show projects, a contract and reviews. Homeowners pick the one they could check.

04

Leads only ask for a lower price

With nothing to explain the price, people compare on price alone. And the honest company loses.

Who it's for

Which clients we build for

Three types of construction business. Each has its own customer and its own questions. Find your client here.

Custom home builders

Private houses from foundation to keys.

The homeowner's first question: will you vanish with my deposit?

Full-service renovation

Apartment and house remodels, from walls to furniture.

The homeowner's first question: why are you better than a cheap crew?

Specialty contractors

Roofing, facades, mechanical work, solar.

The homeowner's first question: have you built this exact kind of thing?

What we do

A site homeowners can check before they call

From the site itself to a bot that takes leads while your client is on site. And in between, everything homeowners want to see before they call.

01

Site

We take on the whole site: structure, copy, design, code and launch.

[ where it all starts ]
  • Structure and copy for each service line
  • Design that fits the company
  • We launch it under your brand
  • Timeline agreed on a call
02

Projects

Homeowners want more than a facade: timeline, square footage and what it cost.

[ the first thing they check ]
  • A page for every project
  • Timeline, square footage and cost
  • Photos of the process, not just the result
  • The homeowner's review under each project
03

Price

The price is there, but “from $350” explains nothing. So people call to ask.

[ so they don't call just to ask ]
  • What exactly the price includes
  • What moves the price up or down
  • Sample estimates by project
  • Rough price calculator
04

Contract

Every builder says “we work under contract”. Homeowners want to know what's in it.

[ the big fear: losing money ]
  • Payment stages: how much and when
  • What happens if deadlines slip
  • Warranty: what it covers and for how long
  • Sample contract to download
05

People

They trust the company with serious money. They want to see who is in charge of the job.

[ a company without faces feels risky ]
  • Who runs the project and who is on site
  • Experience in this exact kind of work
  • Licenses and documents
  • Real team photos, not stock
06

Search

None of it matters if the site doesn't show up for “home builder + city”.

[ so they get found at all ]
  • The company's Google Maps listing
  • Found on Google by city and type of work
  • Fast on phones
  • Changes after launch by the same person
07

Bots

Your client is on site and can't pick up. A bot takes the lead and replies for them.

[ while they're on site ]
  • Leads around the clock, straight to their phone
  • Questions about budget, size and timeline
  • Instant reply with a price range
  • Site visit reminders and review requests
Why agencies work with us

Your design and dev team, without the hiring

You get finished, polished sites. Your client never knows we exist.

20+ sites
Built white-label for a US agency, under its brand.
4 years
Building sites for businesses in the US and Europe.
1 contact
You talk to the designer who builds the site.
24 h
We reply to every email within one business day.
How we work

You know what comes next at every step

Four steps from the first email to a finished site.

Request and first contact

You email us about the project. The person who will build the site replies within one business day.

From you: the company's name and one email

Call and price

We ask about the client's projects, prices and service area. Within one business day you get the price and the plan.

From you: answers, logo and deposit

Working draft and edits

You get a live link, not a picture. You send notes, we revise until it's right.

From you: review it and collect notes

Launch and support

We launch the site and set it up to be found on Google. Need changes? Write to the same person.

From you: final payment after launch

Google Maps listing, bots and ads are separate steps after launch.

Packages

Clear scope before we start

A fixed price per site, agreed before we start. Timelines are discussed on a call.

Small site
$600+
1 page

For a crew or a solo contractor: projects, prices and contacts on one page.

What's included:
  • All types of work and prices on one page
  • Local SEO for the client's city
  • “Call” and “Message” buttons
  • Project gallery with photos we edit
  • Analytics set up
Discuss a project
Most popular
Medium site
$1,400+
about 5 pages

For a company where each service line needs its own page.

Everything in Small, plus:
  • A page for every type of work
  • SEO for every type of work
  • Leads sent where your client wants them
  • Price per sq ft, what it includes, and Google reviews
  • A month of free copy and photo edits after launch
Discuss a project
Large site
$2,800+
10+ pages

For a company with many projects and several service lines.

Everything in Medium, plus:
  • A page for every project
  • Price calculator for homeowners
  • Contract, warranty and terms on the site
  • Ready for Google and Meta ads
  • 3 months after launch we update prices, photos and copy for you
Discuss a project

Not sure which size fits? Send us the client's service lines and number of projects.

Work

See our sites for construction companies
and judge the quality before a call
Kvadrat site: apartment renovation View site
Kvadrat Apartment renovation

The estimate is fixed in the contract, and homeowners see it right away.

 Karkas site: timber frame houses View site
Karkas Timber frame houses

Stages, timeline and payments are clear before a call. A home, not a box.

 Monolit site: aerated block houses View site
Monolit Aerated block houses

The foreman in charge of the job is visible right away.

 Sontse site: solar systems View site
Sontse Solar systems

The system is sized for the house, so the boiler and router keep working in an outage.

 Skat site: roofing View site
Skat Roofing

Rafters first, then tiles: an inspection before the estimate and a 15-year warranty.

 Potik site: heating and plumbing View site
Potik Heating and plumbing

A boiler sized by heat load, not “with a margin”, and that is clear right away.

 Termo site: facade insulation View site
Termo Facade insulation

It talks gas bills, not foam: a thermal scan and numbers before the estimate.

 Prostir site: interior design View site
Prostir Interior design

A budget before the first drawing, and design supervision until the crew hands over.
About

Who builds your sites

We're Sinal, a studio from Odesa, Ukraine. We build sites for construction companies.

For several years we've built sites where decisions cost a lot and take time: healthcare, architecture, real estate. There, a site has to earn trust in seconds.

We bring the same approach to construction. Here, homeowners first check whether they can trust the company.

We also set up Google search and Google Maps. Without that, nobody finds the site.

Andrii Sinhalevych, founder of Sinal
FAQ

Questions agencies usually ask

Don't see your question? Email us and we'll answer

How much does a construction company site cost?

A small site starts at $600, a medium one (about 5 pages) at $1,400, a large one (10+ pages) at $2,800. The exact price is fixed after a short call, before we start.

How long does it take?

We agree on dates on the call, project by project.

What's included in the site?

Design, copy and launch. Plus projects with photos and timelines, estimates and payment stages, a page for every type of work and a form where homeowners get a rough price. We set it up to be found on Google and Google Maps. It goes out under your brand.

Do you work under our brand?

Yes. The site goes out under your agency's name. We talk only to you and never contact your client.

Our client gets work by referral. Why a site?

Referrals bring people in, but before calling they still look the company up on Google. They find an Instagram page with no prices or reviews. So they call just to ask the price, or go with whoever looks more reliable. A site doesn't replace a referral. It backs it up.

Our client doesn't want to show prices to competitors.

Most companies already show a price range per square foot, and it's in search anyway. We show not the number but what it includes and what moves it. That's the client's experience, and nobody can copy it.

It's off-season. Should the client wait for spring?

That's exactly why now. Homeowners choose a contractor in winter and build in spring. A site launched now collects leads for the season while competitors wait.

The client already has a site. Do we start from scratch?

No. We look at what works and rebuild only what stops homeowners from calling.

How much of our time will it take?

One 15–20 minute call and one round of notes. We need project photos and a few numbers for each. We do the rest.

What if you don't like the result?

We show a working version before you pay the balance. We keep revising until the site looks right.

Do you write the copy too?

Yes. We only need the service lines, prices and a few words about projects. We handle the wording and structure.

Let's talk

Send us your next construction project

A few lines about the client and what they need is enough. We reply within one business day.

Email us